About
Current Life Project:
Documenting Disappearing Glaciers — A giant-format, human-powered book and art archive of the Northern Hemisphere’s vanishing ice. This project is a multi-year commitment to conservation, storytelling, and legacy—combining photography, exploration, and environmental action to create a lasting historical record.
Who
I create at the intersection of authenticity, sport, lifestyle, and the natural world. Every project—whether commercial, editorial, or fine art—is grounded in a deep connection to place, purpose, and brand. My work is about telling real stories, visually connecting brands and audiences, and always honoring the landscape that inspires it all.
Recognition & Impact
- ‘200 Best’ Advertising Photographers Worldwide (Lürzer’s [A]rchive 2023/24 & 2025/26)
- ‘200 Best’ Digital Artists Worldwide (Lürzer’s [A]rchive Intl 2024/25)
- ‘Top 100’ Photographers Worldwide (OneEyeLand 2023)
- Red Bull Illume Semi-Finalist
- Internationally published, exhibited large-format artist
- 20+ years directing commercial brand strategy, production, and visual storytelling for global brands in automotive, sports lifestyle, and travel/leisure (>$1B categories)
Athletic Authenticity
- Ex-World Cup snowboard athlete (13 years competing/coaching)
- Ski-X athlete
- EWS Enduro MTB athlete & coach
Sport is in my DNA, and it informs every frame—bringing movement, commitment, and authenticity to the imagery I create.
Philosophy & Process
Creativity isn’t just a job—it’s a way of seeing and living in the world. My approach fuses C-suite-level data analytics and MBA-driven strategy with a relentless pursuit of visual connection. It’s about “connecting the dots visually” and ensuring every project achieves true alignment between brand, message, and audience.
“The menu is not the meal.” — Alan Watts
Fine Art, Conservation, & My Life Project
I’m here to create immersive, honest connections to the natural world. My fine art landscapes are captured on medium-format gear—large, detailed, and minimally processed to preserve the truth of Light, Colour, and Place.
- Violently original abstracts
- Giant-format archival landscapes
- Commission & investment-grade master prints
Long-Term Vision: The Book Project — Documenting Disappearing Glaciers
My life’s work is a giant-format book project documenting disappearing glaciers and ice formations in the Northern Hemisphere. This is a human-powered exploration and documentation effort, aiming to create a historical archive of vanishing landscapes. Each journey is fueled by a commitment to conservation, authenticity, and leaving a record for future generations.
Artworks from this project are NFT minted for individual giant-format printed Original Artwork sales, supporting further exploration and conservation initiatives.
Into The Landscape
A large format landscape conservation documentation project. Locations WorthSaving. Content driving volunteer contributions for conservation-related efforts.
Long-Term Vision:
- “Into The Landscape”—a large-format conservation project documenting disappearing glaciers and ice formations in the Northern Hemisphere, all by human-powered exploration.
- Art as historical archive; sales fund further conservation.
Conservation & Commitment
I believe in making a difference—on and off the mountain. For every commercial project completed, I commit to a 1:1 match in conservation volunteer work. My practice is paperless, solar-powered, and as low-impact as possible (plant-based, upcycled gear, wool-clothing, minimal driving, human-powered transport whenever possible).
Let’s leave this place better than we found it.
Representation
- PhotoPolitic (Commercial + Fine Art)
- Nine Dot Arts
- DAC Art Consulting
- Saatchi Art
Let’s Connect
Whether you’re a brand, collector, conservationist, or fellow explorer, I invite you to join me—through photography, culture, and education—in redrawing the lines for a more authentic, connected, and sustainable future.
“Where the Light is…”
